Brothers Alexander and Johannes Graah and their father Morten founded Dr. Denim 2004 in Gothenburg. Since then, the company has been run as a linear family business without hierarchies. The commitment and well-being of each individual is of the utmost importance and is executed as a core through the organization. The family and permissive climate creates a dynamic and personal atmosphere where collective skills are highly recognized. The values of Dr. Denims are at the corners of the company, where community, innovation and development are leaders.