Phaidon | California: Designing Freedom | Trait Store Barcelona

Phaidon

California: Designing Freedom

€29.95

How did California come to have such a powerful influence on contemporary design? This book explores how the ideals of the counterculture in the 1960s were transformed into the technological culture of Silicon Valley, and how 'Designed in California' became a global phenomenon.

The central premise is that California has been a pioneer in personal liberation tools, from LSD to surfboards and iPhones. This ambitious survey brings together political posters and portable devices, but it also looks beyond hardware to explore how user interface designers in the San Francisco Bay Area are shaping some of our most common daily experiences. On powerful occasions, on other addictive and worrisome occasions, California products have affected our lives to such an extent that somehow we are all Californians now.

Luxuriously illustrated, California: Designing Freedom features essays from leading experts in the field, such as Barry M Katz and Louise Sandhaus, as well as interviews with key designers and thinkers such as Fred Turner, Kevin Kelly and April Greiman. He also presents a conference rediscovered by Steve Jobs, presented by Apple's design director, Jonathan Ive.

Soft cover
240 pages
250 illustrations
270 x 205 mm
English edition

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