



How did California come to have such a powerful influence on contemporary design? This book explores how the ideals of the counterculture in the 1960s were transformed into the technological culture of Silicon Valley, and how 'Designed in California' became a global phenomenon.
Luxuriously illustrated, California: Designing Freedom features essays from leading experts in the field, such as Barry M Katz and Louise Sandhaus, as well as interviews with key designers and thinkers such as Fred Turner, Kevin Kelly and April Greiman. He also presents a conference rediscovered by Steve Jobs, presented by Apple's design director, Jonathan Ive.
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