Nike Better is temporary book
At Nike, the desire to be the best is a journey, not a destination; the best is always temporary.
Phaidon commemorates the company's influence with Nike: Better is Temporal, a landmark publication charting Nike's transformation from rogue upstart to global phenomenon.
This immersive visual survey offers an unprecedented behind-the-scenes exploration of Nike's ethics-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unseen designs, prototypes, inside stories and more.
Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book presents Nike's approach to performance, brand expression, collaboration, inclusive design and sustainability.
The extraordinary design of the book also nods to its content. The eye-catching cover features screen-printed overlays of Nike's proprietary Volt Yellow and Hyperpunch Pink colors overlaid with an image of world marathon champion Eliud Kipchoge printed in a halftone dot pattern. The book's spine, visible through the transparent cover, features a series of colored tabs extending from its inner pages and referenced in the book's bonus chapter, "Crafting Color".
Combining 500 color illustrations with stories, ideas, insights, passion and history shared by the remarkable team at Nike, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
- Hard cover
- 320 pages
- 500 illustrations
- 310 x 230mm (12 1/4 x 9 inches)
- English Edition
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