Founded in 1933, Lacoste's story resembles that of its founder, René Lacoste, the legend of French tennis that revolutionized everyday costumes. In the excitement of the twenties, the young tennis player was inspired by his elegant game, his sense of fair play and his originality, to create his signature.
After a Davis Cup game in Boston, an American journalist christened René Lacoste as "The Alligator" in reference to a bet between the tennis player and his coach on a suitcase made of crocodile skin. From this famous nickname emerged the first and most iconic Lacoste brand logo, the crocodile, which was designed by artist Robert George in 1927.
The crocodile is known as the “green gig alligator” or the “Charles crocodile”, and has been present in almost all its products since its creation.