Doughnut

Doughnut was born when two friends met at the University of Hong Kong in 2007. They both loved the design and, like many Asian consumers, they loved the design aspect of outdoor products and fashion. His family already owned a factory, so it was relatively easy to start experimenting with prototypes. At first, they made white label bags for the Japanese market but in 2010 they decided to work exclusively on their own designs and collaborations.